About time?

"On 3 May, major US soft drinks companies including Coca-Cola, PepsiCo and Cadbury Schweppes, along with the American Beverage Association, volunteered to phase out drinks containing more than 100 calories per can from school vending machines by 2010. Instead, 35 million children across the US will be offered more alternatives, including bottled water and fruit and vegetable juices." New Scientist, 13 May, 2006

Not that i'm complaining because i think it's fantastic news, but isn't it about time?